Oh what a year! Is it me, or does it seem like every year since 1998 has been the year that mobility finally ‘tips’? You know the question, right? ‘So, is this the year of mobile?’ Oy vey – ‘hell if I know,’ I would mutter to myself.
But this year feels different! Finally, we can all take a collective exhale and answer with conviction: ‘Yes.’ But my recommendation is that you follow that exhale up with a deep inhale because your blood better be richly oxygenated for 2011. We’re in for a wild ride.
There is no shortage of good analyst stats that suggest this thing is going to be bigger than the wheel, sliced bread, your father’s Oldsmobile and ‘The Bubble.’ My favorite stat being a recent number from reputed Gartner analyst Nick Jones, who said ‘the mobile voice and data business worldwide is on target to pass the $1 Trillion mark by 2014.’ Talk about a nice round number! (For perspective, the US GDP is approximately $14 Trillion).
Here are some of my other favorite mobile stats showing its ‘bigness’:
- Worldwide market for Mobile Advertising and Marketing is expected to grow at 40% CAGR, reaching $28.9b by 2014 (ABI)
- Worldwide market for Mobile Content is expected to reach $35.8b by 2012 (IDC)
- In 2015, shoppers around the world are expected to spend about $119 billion on goods and services purchased via mobile phones (ABI)
- Payment for goods and services and money transfers initiated from a mobile phone will reach almost $630 billion by 2014 (Jupiter)
My colleague Tony Rizzo (aka Mobile Master #1 in the MMverse) has been after me for some time to add my voice to Mobile Masters. I’ve been quiet on the MMverse not because I don’t want to participate, but because, well…the problem is that I can’t sit still long enough to actually write. (Tony has strapped me to my chair for this one). In all seriousness, I am more a visual sorta guy, which is par for the course as a tech CMO, I suppose. I am someone long steeped in the PowerPoint tradition. I like to say my brain works in Flash.
Seriously, as I sit here two days before the holiday cleaning up the desk from a thrilling 2010 and contemplating what’s to come next year, I thought I would share my thoughts on what we can expect.
Let me know your thoughts – do you agree, disagree? Let’s get a dialog going! Don’t be shy…
Even better, let me invite you to submit a guest blog with your own 2011 mobile trends thoughts! I’ll convince our Mobile Master #1 to post them.
Tags: 2011 Trends, Business Mobility, Enterprise Mobility, HTML5, iPad, Mobile Apps, Mobile Devices, Tablets
