2012 is the year of the Dragon on the Chinese Lunar Calendar. According to astrologists: ”the Year of the Dragon will be marked by excitement, unpredictability, exhilaration and intensity. People will respond to the spirit of the Dragon with energy, vitality and unbridled enthusiasm, often throwing all caution to the wind.”
The Chinese New Year doesn’t start until January 23rd (technically February 4th), but already in 2012 in the mobility space we are seeing quite a bit of energy and unbridled enthusiasm. Less than two weeks into 2012 we have already seen three acquisitions: one by WalmartLabs buying up Small Society, another was Deloitte scooping up Ubermind, and the third was Financial Times acquiring Assanka. These are small acquisitions by multinational companies, so it’s not exactly “throwing all caution to the wind,” but the common thread is that companies are clearly showing enthusiasm for mobility and looking for talent.
Let’s face it, mobile technology has come a long way in just a few years, but the technology itself — in terms of the mobile OSes and browsers — will probably not change all that much over the next 3-5 years (have you seen all the “new” gadgets announced at CES 2012?). Sure there will be more devices and cooler features, but the basics of mobility are set in a pretty firm place. An iPhone 10 will probably have a traceable lineage to iPhone 4S, rather than the difference between the original Moto Razr and the new Moto Droid Razr. That’s why in 2012, businesses, agencies, SI’s and ISV’s will make a big push to get the talent they need to build out their mobile strategy to both compete and differentiate.
Up until recently, mobile development required specialists with knowledge of native languages. But with web technologies (HTML5/CSS3/JavaScript) playing a more prominent role on more mobile devices, mobility is now open to a wider playing field of web developers. Plus, with companies having dabbled in their first generation of mobile apps or web, now is the time to put the pedal to the metal and accelerate their mobile presence beyond apps.
Let’s unleash the mobility Dragon!
Tags: acquisitions, Mobile Gourmet
