Taking care of business.
I’m one of those people that believes history repeats itself, and if you’re in technology, you don’t need to live very long or study up on too much history to see the patterns in the evolution of computing. Recently, Apple launched a B2B AppStore to help its content publishers deliver, in bulk, applications to the enterprise. One of the by-products of the consumerization of the enterprise is that end-users are now starting to buy things with enterprise IT budgets. While buying a new smartphone or tablet would often require some kind of management approval, your $4.99 app would easily flow under the radar. (In most cities, $5 would be a damn good bargain for parking – and when was the last time you got manager approval for parking?) With a popular app, it is quite easy to see an enterprise “purchasing” thousands of copies of an application at full retail price. This is obviously a problem, and one that enterprises want solved. In comes Apple with the solution.
For the first time that I am aware of, Apple launched a product that is 100% geared at the enterprise.
Tags: Apple, Apple B2B AppStore, Mobile Enterprise, The West Side, Tony Kueh
