GadgetocracyIn Which We Talk Hardware
Gadgetocracy: Mobile Enterprise + M2M = ROI
August 12, 2011 by Peter Semmelhack
Peter Semmelhack, our Gadetocracy blogger, and Antenna Software founder, discusses the next wave in the mobile enterprise revolution in his blog on Bug Labs, an online platform for technology engineers to create, build and customize their ideas.
He opens with past predictions on the promising future of the mobile Internet in 2000, and he cites how, in 2011, “…Antenna has benefited from the up-swell. Antenna focuses on what’s called the Mobile Enterprise, a market category that is roughly comprised of mobile professionals (sales, service, etc.) using smart phones, tablets and other wirelessly connected devices to conduct business, securely, in the field.”
His 2011 prediction for the next mobile enterprise wave? Mobile M2M. Read Peter’s full post here.
Shaping Mobility in 2011 – Mobile Beyond the Usual
January 24, 2011 by Peter Semmelhack
1 – Mobile security – the mobile world is about as secure as the desktop world was ten years ago. If companies are going to start devoting real resources to exploring/exploiting mobile opportunities, this will need to get addressed. 2011 is the year this starts in earnest.
2 – Cars – Like last year I think automobiles (heck anything with wheels) + wireless technologies represent an enormous opportunity for innovation for all the reasons you can think of – safety, energy management, convenience, etc etc. Ford’s Sync product line is just the tip of the iceberg.
3 – Home automation continues to suck – this market is always “about to be huge” and will continue to be in 2011. That said, some interesting new directions may emerge and, thank God, they won’t look anything like what’s come before. What will be different? Interoperability, open architectures, web interfaces and Android to name a few.
4 – Health care continues to suck – see #3. But in this case it’s worse because of all the big money invested in the status quo. But 2011 should see insurance companies finally getting serious about helping their customers leave healthier lives via technology (and I don’t mean Health Buddy and/or similar).
5 – M2M shows signs of life – this decades old set of markets could hold the keys to the kingdom for wireless carriers worldwide looking for ways to increase data traffic and drive new interest in 4G/LTE.
6 – Mobile enterprise finally becomes real – After a ten year gestation period the year of the mobile enterprise is upon us. Everyone wants more than just email on their corporate device and we can all thank St. Jobs for that. Enterprise applications (and the stores that support them) will help drive this segment in a big way.
7 – People start to realize that Facebook is more limiting than freeing – ok, a long shot, but come on. At some point people will start to realize this is just AOL v2. I suppose I’m acting my age (old).
8 – LBS services have hard time scaling to the big time – reason? See #1 above. But not security like https, etc. In this case we’re talking about trust – as in are-you-where-you-say-you-are (vs a piece of software duping the system)? 2011 will see the emergence of technologies that help support trusted mobile transactions – applications that create fully audit-able data trails.
9 – MS changes leadership – this is a holder over from last year. But this year I really mean it. I think MS will need to change CEOs if it’s going to get back on a leadership trajectory. Who will it be? My crystal ball is cloudy on that one.
10 – VCs start investing in hardware companies again – long shot, 4 sure. But I think there are many, many opportunities in this area and the contrarian in me thinks that it makes sense to invest where no one currently is (and I do mean no one!).
∞
Mobile is About More Than Your Mobile…
October 19, 2010 by Peter Semmelhack
Back in time to what now feels like a long long time ago - 1998 to be exact – I founded Antenna Software , a company focused on enterprise mobility. Antenna continues its mobile enterprise ways, but I’ve since moved to another adventure, founding a startup called Bug Labs. I won’t say anything more just now about the labs, but wireless and mobility play very interesting roles in the things we do there.
In thinking today about mobility, I find myself going back yet again in time – back to 2002. While talking to a Gartner analyst back then, the point was made that in the not-too-distant future the term ‘mobile computing’ would become an anachronism. The two concepts – mobile and computing – would be so intertwined, so synonymous, that we’d cease to use the ‘mobile’ adjective. It was an intriguing idea that I have returned to again and again over the years.
I don’t think the terms have truly converged yet, but I can confidently say we’re close. My iPad sports more horsepower than my desktop did 3 years ago. In fact, I don’t even own a desktop anymore. I’m rarely sitting in one place for more than an hour. All my computing devices are mobile. Now when I say computer, by default its ‘mobile.’
I know it won’t surprise you when I say the merging of mobility (which I loosely define as battery powered computers) with gigahertz CPUs, loads of memory and high speed wireless network access will fundamentally change all our lives. It is an obvious statement. But what might not be so obvious is that most of the coming changes won’t have anything to do with your mobile phone. For evidence, you don’t need to look any further than your own driveway. The fact that cars are not net-connected already is, to me, an enduring mystery. Of all the mass market ‘mobile devices’ in our lives it is the one that could most benefit from getting connected. The advantages to safety, efficiency, productivity and convenience are enormous.
Just think about it for a second and I guarantee you’ll see my point. Ford has jumped on the bandwagon with its Sync product line. The others won’t be far behind. There are equally large opportunities in the aftermarket. In fact, anything that moves could benefit from getting connected. Literally!
Healthcare is another vast playing field in need of exploring. Disease management, drug compliance, wellness, prevention, remote monitoring, telemedicine, etc, they all benefit significantly from high speed, connected computing platforms (notice I didn’t say mobile – it’s implied!). You can expect to see an explosion of activity in this space over the next several years, especially as the Baby Boomers start to retire in earnest.
The point is, by eliminating ‘mobile’ from the equation and just concentrating on the concept of high-speed, net-connected computing power wherever and whenever you need it – point-of-need computing – you’re free to think in new ways.
Ten years from now we’ll look back and wonder how we ever survived without all the ‘smart’ gadgets in our lives. It’s a future that you can help make real by realizing that it’s time to move past ten year old definitions of mobility and recognizing that the era of true anytime, anywhere computing is upon us.
∞
More Posts by Peter Semmelhack
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