Not A Boy Named Matt
On a Day Dedicated to Love, Three Things I Love About Mobile
February 14, 2012 by Meghan Attreed
While I only started really working in the mobility space five years ago or so, I had a beeper in 1997 and was stealing my mother’s Nokia 638 so I could call all my friends no matter where I was, so I like to consider myself a lover of all things mobile. So on a day that is about appreciating the people and things we love, I thought I’d call out the three little things about mobile that make me swoon.
1. Access to information, anytime and relatively anywhere: With the exception of some dead spots of cellular service, mobile phones make it possible to access information pretty much anytime and from anywhere you want. While the work-a-holic in me loves this for the ability to stay in touch via e-mail no matter the time, the fact-finding, must-always-be-right part of me loves that I can pull up Wikipedia or Google during any argument and quickly settle the case.
From a personal perspective it’s just exciting, but for businesses this has some pretty transformative powers for productivity and efficiency.
2. The evolution of devices has been nothing short of extraordinary: I still marvel at some of the features and functionality we have on smartphones and tablets now. I can remember thinking Snake on my Nokia was really cool, but Siri? Mind-blowing.
And working in the mobile space, I know that there is a slew of even cooler things to come. I truly believe that with advancements in machine-to-machine communication and mobile devices we will one day have devices that do everything for us. The jury is still out on whether that’s going to be a good thing or not
Either way there are a lot of consoriums and organizations dedicated to the growth of this – one that’s interesting you should check out is Webinos.
3. The transformative nature of its impact on our lives: When forced to live without mobile devices, even for a short period of time, I can count at least 20 people I know that turn into absolute puddles, melting down as their connection to the world, their watch and sense of security have been stripped from them. Mobility has changed the way we work, play, and has changed the things we love and how we discover them. There’s a wonderful quote about love that I’ve always enjoyed, that I think in some ways can apply to how mobile impacts us:
“What you are in love with, what seizes your imagination will affect everything. It will decide what will get you out of bed in the mornings, what you will do with your evenings, how you spend your weekends, what you read, who you know, what breaks your heart, and what amazes you with joy and gratitude. Fall in love, stay in love, and it will decide everything…”
Comparing mobility to love might be a broad stroke, but in this context I think some parts ring true. Mobile apps have changed how we find new restaurants and how we tell our friends about them. They change the way people act and what they do with their friends. 
It used to be that the first thing many of us would do when arriving at a party or a bar would be to seek out our friends, shake hands and hug and then get a drink. Today, most people will check in first on FourSquare or Facebook , perhaps hoping for a coupon to be sent to them automatically for a drink, and then will see who from their friends have already checked in. That my friends, is transformative.
Mobility has given me a lot (least of all a job in this exciting and dynamic space), so on this Valentine’s Day, I want to share three little words with the world of mobile technology:
Business to Mobile…to Business: The Stakes are High
December 27, 2011 by Meghan Attreed
This month, Antenna’s VP of Marketing Communications Clare Grant contributed an article to B2B Marketing magazine, looking at how important it is for B2B marketers to make sure they have a mobile web presence.
I wanted to bring that discussion onto this forum because I think she raises a very interesting point: while much has been said of the value of mobile websites and apps for consumer-centric businesses, the majority of B2B companies are not capitalizing on the web opportunities that mobile also offers them.
After all, the rapid adoption of smartphones coupled with a rise in remote working means that more and more people are searching for information from their phones. And if research conducted by Google/Forbes earlier this year is anything to go by, 59% of business executives would rather make a business-related purchase over the mobile web than by phone, 65% are comfortable making a business-related purchase on a mobile device and crucially, 44% expect a smartphone or a tablet to be their primary device for business by 2013.
From a business marketing perspective, having a mobile website means that not only could potential customers use their mobile devices to investigate (and eventually make) purchases, but investors could look up company information and job seekers could search for new positions. It sounds obvious, but 70% of businesses still don’t have a mobile website!
The business case for mobile is clear. But smart B2B marketers looking to really benefit from mobile need to understand it’s not just a matter of porting over your traditional website to fit the small screen. Those businesses that will really take advantage of mobile are those that use everything the platform has to offer – from ‘click-to-call’ functionality to GPS.
Clare’s article delves into these issues in more depth and looks at why we are seeing this shift in the way people are doing business. To find out more, check out the original piece here or look out for another article coming out in the New Year on top tips for developing a mobile website.
Kids Do the Darnedest Things with Mobile Technology
December 2, 2011 by Meghan Attreed
As a 20-something, I’ve had the luxury of growing up with technology as a bigger part of my life than certainly my parents and their generation did. There are photos of me as an adorable infant sitting on my father’s lap trying to type on the keyboard while he worked on his Commodore 64 or his work Compaq Portable (for the record – “portable” had a whole new meaning back then). Later at school I learned to count using games we played on some of the first Apple computers used in education, and at home I split time with my brother and sister on our IBM AT and later the Compaq Presario 425 Desktop.

I bet kids today can't imagine using these in school. Then again I bet my parents couldn't have imagined I'd get to use this either.
In the early 90’s my dad discovered Prodigy, which predated AOL in our house and was my first window in the future of how technology and the internet specifically were going to change our lives. And yet, it shocks me still every time kids and technology collide in amazing ways.
As a YouTube fan, I’ve come across a couple hilarious and adorable videos about kids and technology that I thought I’d share with you all, as a constant reminder of how quickly the new world order changes. For me, it was helping my dad and mom program digital clocks with ease, or figuring out their Nokia cell phones and what five numbers they should program, which frankly came very naturally to me J. For the next generations there are a slew of 80’s and 90’s pop culture mishaps I’m sure I’ll have to answer for and explain, but technology is definitely not a topic I expect I’ll have to do much teaching about.
Check out this mini-Steve Jobs-esque app developer
| An adorable little boy and his iPad |
And one baby struggling to get the magazine to “go to the next page.” |
More Posts by Meghan Attreed
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